The Brit Awards // Amazon Music

Design Direction
— 2021

Design Direction for Amazon Music and Laundry Service — Campaign build-up as well as on-the-night social content capture, and asset creation live from the 2021 Brit Awards.

After the sucess of Amazon Music’s 2020 partnership with The Brit Awards, we were able to return in 2021, to launch one of the first live events since the Coronavirus pandemic – Our campaign manifesto was “Music Can’t Be Stopped”.

We looked to create a campaign identity that nodded to the The BRIT Awards’ own look and feel, but was also ownable, unique and eye catching for Amazon Music.

4.38m video views

BRITs content kept our audiences highly engaged

28m impressions

Across BRITs content in the UK

100+ assets

Across 7 weeks and four platforms