Song For That
// Amazon Music

Art Direction
— 2019

Creative/Art Direction for Amazon Music and Laundry Service — Conception and development of the new global content series: Song For That.

Song For That is a content series designed for social which lives on IGTV and YouTube — Artists are asked to give us their song that soundtracks a particular activity or moment in their lives.  

Following the success of our pilot episode with Liam Payne, we created a seasonal adaption starring Katy Perry to be launched around Christmas 2019.

Global views: 797K
(Week one statistics)

Creative Direction: Jonny Flynn, Chris Kitahara, Nathan Mallon  
Production: Laundry Service