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Paris Fashion Week // Beats By Dre.
Art Direction
— 2017
Art Direction for Beats By Dre and Laundry Service — Digital campaign to promote the new Studio3 wireless headphones in France.
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Beats had the opportunity to showcase Parisian fashion and lifestyle through talent and local influencers during Paris Fashion Week. We captured content of Steven and Moriba of Applecore on a typical day in their studio and around their favourite local spots to show how they get #AboveTheNoise using Studio3 Wireless and its noise cancelling benefits.
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Clara Berry is a Parisian influencer and model known for her unique street style – We took a tour of her city, where Clara showed us what it means to live like a local during Paris Fashion Week.
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As part of this campaign we created personalised content for our influencers. This content was then shared across their social channels to help promote the launch in an organic way.
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This stratergy allowed the Beats to engage with our talents audience in a way that didn’t feel intrusive. And results in a more positive reaction than with traditional promoted content.
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Art Director: Jonny Flynn
Photography: Fanny Dussol
MUA: Apolline Baroux
Stylist: Applecore
Production: Laundry Service
Talent:
– Applecore
– Clara Berry