Outlaw Moscow // Beats Presents


Creative Direction
— 2019


Creative Direction for Beats By Dre and Laundry Service — Video & photography campaign that tells the stories behind creators.
Beats Presents: Outlaw Moscow was the first piece of content created specifically for the Russian market. The aim was to build on the brand’s footprint that was previously established during Beat’s global campaign for the 2018 Russian World Cup.

We spent time with Di Minrakhmanova & Maksim Bashkaev, founders of fashion brand Outlaw at their Moscow studio, to discover how they create and what inspires them.
The response from the Russian audience was extremely positive, with many people commenting that they were excited to see Russian specific content focused on Russian talent and culture. The piece quickly became the most engaged piece of content ever posted in Russia as well as EMEA.

Global reach: 6.3M
Views: 4.2M
True Engagements: 16K
New Followers: 3K
(Week one statistics)





Creative Director: Jonny Flynn
Laundry Service: Alexander Alekandrov

Photography: Sasha Saharnaya & Jonny Flynn

Director: Murad Nogmov
DoP: Kirill Groshev

Production: Bakehouse
Head of production: Alya Lugovaya, Kostya Korobkin
Executive Producer: Sonya Katulska
Line producer: Max Makakhov
Production Assistant: Lilya Sviridova, Slava Glushonkov
1st AD: Daria Kastsiuchenka
1AC: Andrey Pogrebnyak
Alexa DIT: Oleg Demkiv
Film DIT: Andrey Fedin
Gaffer: Nikolay Vahrameev
Sound Engineer: Stanislav Paushev
Administration: Nikolay Kitchuk, Dmitry Zhitucshkin