Majestic Casual // Social Content Creation

Creative Direction
— 2023

Creative, Art and Design Direction for Majestic Causal — Development of the brand accross their Instagram and Youtube channels.
Founded in 2011, Majestic Casual has long been a go to for new music discovery — But after hitting their 10 year anniversary the brand was looking to evolve and expand their offering across their YouTube and Instagram channels — Our strategy was to continue to deliver the content that their fanbase knew and loved, as well as explore higher production pieces, to tell deeper stories about the featured artists.

Exclusive playlists and monthly compilations designed to showcase the best new tracks and artists.
We were also able to tell the stories of up and coming artists through rich photography and interivew pieces.