Kojey Radical // Beats Journal.
Art Direction
— 2018
![](https://freight.cargo.site/t/original/i/1205d375b9330ec5486477438bb30fc03f42585e2bd145f244f0d2cffa2ceb90/Kojey_venue3.gif)
![](https://freight.cargo.site/t/original/i/71c9a29a1f9be2d1e44e817b1e5faebfca9bcb4bba1894047f5dea5024fd9376/Beats-By-Dre---Kojey-Radical---Film-shots-24-copy.jpg)
Art Direction for Beats By Dre and Laundry Service — Video & photography campaign that tells the stories behind creators.
![](https://freight.cargo.site/t/original/i/1a3b272d1c2b8a55c955256fdb95b9d80507edd994b36f30739577e1f96fb872/Kojey.jpg)
Kojey Radical is a gravel-voiced spoken-word poet and musician. Kojey’s discography to date explores issues of identity, race, class and social unrest — Ahead of his new realease If Only, Beats partnered with the Hackney born artist to learn more about his journey.
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![](https://freight.cargo.site/t/original/i/4c0a4d37367c8fbdd704739db3411149e94c7de8c66b374df0b12160962839a1/KojeySteps2.gif)
Beats Journal is a content series created by Laundry Service for Beats By Dre — Through this format we are able to champion new and emerging talent, explore the artist’s creative process, and discover what inspires them to do what they do.
![](https://freight.cargo.site/t/original/i/9b04c2181d0614be8918c664b336482f290995da1cdef1505c4ae5b31f16f347/CAPTION_10-copy.png)
![](https://freight.cargo.site/t/original/i/2727ad3c8a48fc9f79ceeca58a2f4eeaa2aa8d28420de31172d9ce3a229bb702/CAPTION_9-copy.png)
![](https://freight.cargo.site/t/original/i/c1150ce1df64ab4afb9495714bfd6e41fdeeb64a8e54832c69261417486c9179/END_CARD_V2.png)
The Kojey piece was specifically designed to work accross various social platforms, including a tailored edit for Instagram stories, which aims to drive traffic to the full 60 second film, as well as the Beats website and the products featured.
![](https://freight.cargo.site/t/original/i/38557280ff77c35170fff43ab6b945e57e74aef2ece41d8f1276d0dc9ef33fa7/KRintro.jpg)
Global reach: 1.6M
Views: 313K
True Engagements: 35.5K
(Week one statistics)
![](https://freight.cargo.site/t/original/i/903d3cd95b5d022059d067722b34c2778ca103fad580cb9dcc0ea1d0848e2c3a/IGKojey.gif)
![](https://freight.cargo.site/t/original/i/4de40b6f80d917d74c8c5f6490be285f8719983af471e06b52c087a72b27a077/BTS.jpg)
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Art Director: Jonny Flynn
Video Direction/Edit: Will Dohrn
Cinematography: Spike Morris
Photography: Mohamed Abdulle
MUA: Robyn Rowan
Production: Laundry Service & Bad
Talent:
– Kojey Radical