Kojey Radical — Beats Journal.
Art Direction for Beats By Dre and Laundry Service — Video & photography campaign that tells the stories behind creators.
Beats Journal is a content series created by Laundry Service for Beats By Dre — Through this format we are able to champion new and emerging talent, explore the artist’s creative process, and discover what inspires them to do what they do.
The Kojey piece was specifically designed to work accross various social platforms, including a tailored edit for Instagram stories, which aims to drive traffic to the full 60 second film, as well as the Beats website and the products featured.
Global reach: 1.6M
True Engagements: 35.5K
(Week one statistics)