2022 Mercury Prize // Amazon Music

Design Direction
— 2022

Design Direction for Amazon Music and Laundry Service — Campaign build-up as well as on-the-night social content capture, and asset creation live from the 2022 Mercury Prize.

After the sucess of Amazon Music’s 2019 partnership with The Mercury Prize, we were able to return in 2022 with a launch campaign and build-up that covered both social media and OOH assets.

    ︎ Amazon Music were the first to reveal the shortlisted albums and artists accross their social channels.

We were also tasked with expanding our creative into an extensive OOH campaign. This was key to help build awareness of the partnership as well as supporting the shortlisted albums on the Amazon Music platform.