Fifa World Cup // Beats By Dre


Art Direction
— 2018

Art Direction for Beats By Dre and Laundry Service — Social content creation, to support Beats talent during their 2018 campaigns.
For the 2018 Fifa World Cup many of Beats By Dre’s signed talent were set to represent their respective countries on the world stage.

We were tasked with shooting and creating content to support our athletes and their teams throughout the tournament.



Each piece was targeted towards fans of players, plus their club & national teams, to generate excitement and buzz around each game. 


As the tournament progressed, our content began to shift towards reactive pieces to celebrate talent that remained, as other talent and their teams began to exit the competition.